Welcoming a baby into the world is always reason for celebration, but what happens when a new arrival is accompanied by intense feelings of anxiety?
Alarming statistics reveal that one in seven new mums and one in ten new dads develop postnatal depression after the birth of their baby (that's 71,000 Australians every year). This is the reason PANDA was created.
PANDA is the Post and Antenatal Depression Association, a telephone helpline offering women & their families support & information about depression and anxiety during pregnancy and after the birth of a baby. Encouraging women to talk about their depression is a crucial step on the road to recovery.
Click here to view the full Priceline Sisterhood video
Let's eradicate the stigma together
PANDA is committed in its mission of removing the stigma associated with antenatal and postnatal depression, the stigma that keeps so many women silent. They believe that with the right support network and empowering women with information, these illnesses are highly treatable and the majority of women recover from this period in their lives going on to experience all the joys of parenthood and being part of a family.
How the Sisterhood helps
The Priceline Sisterhood supports Post and Antenatal Depression Association by raising awareness and much needed funds. Proceeds from the sale of participating products will be donated directly to PANDA.
Click here to donate, volunteer or learn more about PANDA
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