About Us

What makes Priceline so special?

Priceline is dedicated to helping women look good, live well and feel great. We have a vision to be Australia's leading health, beauty and wellbeing retailer, and we're on the right track. Why is Priceline a cut above the rest? Because in our 330 stores nationwide, we're dedicated to being first with beauty trends, specialist advice and the best prices.

From 1982, when we opened our first store at Highpoint in Victoria to now, we've built a loyal following of customers, particularly women, thanks to our commitment to customer service and for our offerings of the best range at the best prices.

How does Priceline look after you?

We're dedicated to being first with beauty trends and brands. We work with leading makeup artists and the big beauty brands, so you can have the latest beauty advice at your fingertips. With cosmeticians and pharmacists in nearly all of our stores, you can get up to date advice and makeovers any time you want to walk in the door.

The Sisterhood is what makes us really different. It becomes more than just a beauty choice when you are supporting women in need through our six charities across Australia. Checkout how much the Sisterhood has raised so far here.

Now you can play, explore and participate in our online space like never before with the Priceline Online Store. Browse over 10,000 products from the comfort of your own home and get beauty goodies delivered to your front door!

With stores and pharmacies right around Australia, your shopping opportunities are endless. To find the Priceline store closest to you, use our store locator.

We're Australia's #1 for beauty advice, trends and personal service.

Priceline is wholly owned by API Australia.

Priceline store